HBS Origin Story
How Chaos Created Clarity: The Story Behind Homes Built Stronger
Why We Rebuilt Smarter, And Now Help Others Do the Same.
Our transformation from pain to power now "empowers" homeowners like you.
The Breaking Point
In just over a year, Jennifer had to gut and rebuild the same three homes...twice.
First during Hurricane Idalia… then again, during Hurricane Helene.
She was leading corporate strategy at a Fortune 50 company during the first rebuild.
By the second, she was launching her own consulting firm, while raising two boys, managing a household, and keeping her sanity together with duct tape and spreadsheets.
No one told her how complicated recovery could be.
Permits. FEMA rules. Contractor no-shows. Mortgage company inspections.
Even with 25 years of project management experience, she felt like she was drowning.
And that’s when she realized:
This isn’t a homeowner problem. It’s a system problem.
From Personal Chaos to Collaborative System
Jennifer started mapping what she'd learned, building checklists, timelines, and risk plans just to keep things moving.
She decided to share what she was building with Anthony, a former colleague. Previously partners in turning around complex Fortune 50 projects, they rejoined together to do what they always did best:
Solve the problem!
With disaster experience and technical execution lenses, they turned their shared backgrounds in transformation into something new:
The SmartStart Home System is a simple, powerful, homeowner-first execution system.
Why HBS Exists Today
Homes Built Stronger isn’t about us.
It’s about you, the homeowner trying to lead a major project while still living a full life.
Whether you're recovering from storm damage, navigating a contractor fallout, or managing a full-scale remodel, our system is here to give you back control.
HBS exists to help you:
-
Stay on budget
-
Regain momentum
-
Avoid rework and delays
-
And finally finish, without losing your mind
What’s Next for You?
Take the First Step Today
Recovery is tough, but you don’t have to face it alone. Join our free community of homeowners navigating the same journey and gain access to resources, insights, and support to make your recovery smoother and faster.
If you’re ready to take the first step, click this link to watch our video guide and download the worksheet that will help you evaluate your recovery options with clarity and confidence. Together, we’ll rebuild smarter, stronger, and more resilient homes and create a brighter future for you and your family.